Company: T-Mobile
Role: Design manager, information architect, art direction
Dates: February 2008 – January 2012

T-Mobile MyTouch 3G Promo Video

Situation

T-Mobile was looking to create a unique and exclusive franchise device for its product portfolio.

Task

By leveraging its investment in Android and the relationship with HTC, the design team supported the product development team to deliver a fully skinned UI and heavily customized device experience.

Action

As design manager, I led a team of 5-7 designers through concept development, testing, prototyping, specification, asset production and final delivery.

Results

Delivered the first of a series in uniquely differentiated franchise devices while implementing a new, agile, design engagement model and process (POV).