Company: T-Mobile
Role: Design manager, information architect, art direction
Dates: February 2008 – January 2012

T-Mobile MyTouch 3G Promo Video


T-Mobile was looking to create a unique and exclusive franchise device for its product portfolio.


By leveraging its investment in Android and the relationship with HTC, the design team supported the product development team to deliver a fully skinned UI and heavily customized device experience.


As design manager, I led a team of 5-7 designers through concept development, testing, prototyping, specification, asset production and final delivery.


Delivered the first of a series in uniquely differentiated franchise devices while implementing a new, agile, design engagement model and process (POV).