Role: Design lead, concept, ideation, creative direction
Dates: April 2014 – April 2016
I joined the San Jose based Innovation Lab to help build a new Smart Home and Internet of Things (IoT) focused R&D studio in Seattle (2014). Our charter was to uncover a new and differentiated point of view on the subject matter which would leverage Samsung’s strengths in the consumer space: To go beyond simple remote control and deliver a richer, connected experience by better connecting to the people, places and things important to our customers.
I had begun looking at how content and content services could serve to unlock great product experiences for our customers. Around recipes, I developed a cooking-centric concept which leveraged the tablet to control the kitchen range. The result: our application was showcased at CES 2015 and became the backbone of a major sales promotion and product launch (see below).