{"id":253,"date":"2019-04-15T02:56:39","date_gmt":"2019-04-15T02:56:39","guid":{"rendered":"https:\/\/malekzadeh.net\/wp\/?page_id=253"},"modified":"2019-11-10T21:46:20","modified_gmt":"2019-11-10T21:46:20","slug":"chef-collection","status":"publish","type":"page","link":"https:\/\/malekzadeh.net\/doon\/chef-collection\/","title":{"rendered":"Chef Collection  \u2193"},"content":{"rendered":"\n<p><strong>Company<\/strong>:&nbsp;<a href=\"https:\/\/news.samsung.com\/us\/samsung-ups-ante-customer-support-new-version-samsung-app\/\">Samsung<\/a><br><strong>Role:<\/strong>&nbsp;Design lead, concept, ideation, creative direction<br><strong>Dates<\/strong>: April 2014 \u2013 April 2016<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Samsung Chef Collection Promo\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/mdmAfrtJhT0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Video promo made for the Chef Collection tablet application I led the design for<\/figcaption><\/figure>\n\n\n\n<p>I joined the San Jose based Innovation Lab to help build a new Smart Home and Internet of Things (IoT) focused R&amp;D studio in Seattle (2014). Our charter was to uncover a new and differentiated point of view on the subject matter which would leverage Samsung&#8217;s strengths in the consumer space: To go beyond simple remote control and deliver a richer, connected experience by better connecting to the people, places and things important to our customers.<\/p>\n\n\n\n<p>I had begun looking at how content and content services could serve to unlock great product experiences for our customers. Around recipes, I developed a cooking-centric concept which leveraged the tablet to control the kitchen range. The result: our application was showcased at CES 2015 and became the backbone of a major sales promotion and product launch (see below).<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"487\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/CC_Offer_dot-com-1024x487.png\" alt=\"\" class=\"wp-image-367\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/CC_Offer_dot-com-1024x487.png 1024w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/CC_Offer_dot-com-300x143.png 300w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/CC_Offer_dot-com-768x366.png 768w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/CC_Offer_dot-com.png 1334w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Samsung Chef Collection Promotion<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/sg_samsungchefpackaging2-1.jpg\" alt=\"\" class=\"wp-image-372\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/sg_samsungchefpackaging2-1.jpg 640w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/sg_samsungchefpackaging2-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption>I worked with the industrial design vendor to define the accessory cutting board.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Chef Collection at CES 2015\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/SoWpGQlkIZA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Chef Collection&#8217;s 15 seconds of fame on stage at CES 2015<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/Screenshot_2016-04-26-05-17-29-576x1024.png\" alt=\"\" data-id=\"368\" data-link=\"https:\/\/malekzadeh.net\/doon\/chef-collection\/screenshot_2016-04-26-05-17-29\/\" class=\"wp-image-368\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/Screenshot_2016-04-26-05-17-29-576x1024.png 576w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/Screenshot_2016-04-26-05-17-29-169x300.png 169w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/Screenshot_2016-04-26-05-17-29-768x1365.png 768w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/Screenshot_2016-04-26-05-17-29.png 1080w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/Screenshot_2016-04-26-05-17-54-576x1024.png\" alt=\"\" data-id=\"369\" data-link=\"https:\/\/malekzadeh.net\/doon\/chef-collection\/screenshot_2016-04-26-05-17-54\/\" class=\"wp-image-369\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/Screenshot_2016-04-26-05-17-54-576x1024.png 576w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/Screenshot_2016-04-26-05-17-54-169x300.png 169w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/Screenshot_2016-04-26-05-17-54-768x1365.png 768w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/Screenshot_2016-04-26-05-17-54.png 1080w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/Screenshot_2016-04-26-05-19-55-576x1024.png\" alt=\"\" data-id=\"370\" data-link=\"https:\/\/malekzadeh.net\/doon\/chef-collection\/screenshot_2016-04-26-05-19-55\/\" class=\"wp-image-370\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/Screenshot_2016-04-26-05-19-55-576x1024.png 576w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/Screenshot_2016-04-26-05-19-55-169x300.png 169w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/Screenshot_2016-04-26-05-19-55-768x1365.png 768w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/Screenshot_2016-04-26-05-19-55.png 1080w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Chef Collection - Alternate UX\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/S0UacmzGEbM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Early whiteboard prototype I created to explore the grid-based UX<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"962\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/mobile-club-des-chef.png\" alt=\"\" class=\"wp-image-366\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/mobile-club-des-chef.png 598w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/mobile-club-des-chef-186x300.png 186w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><figcaption>Chef Collection app ported to Samsung flagship refrigerators<br><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Company:&nbsp;SamsungRole:&nbsp;Design lead, concept, ideation, creative directionDates: April 2014 \u2013 April 2016 I joined the San Jose based Innovation Lab to help build a new Smart Home and Internet of Things (IoT) focused R&amp;D studio in Seattle (2014). Our charter was to uncover a new and differentiated point of view on the subject matter which would &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/malekzadeh.net\/doon\/chef-collection\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Chef Collection  \u2193&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":375,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-253","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"_links":{"self":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages\/253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/comments?post=253"}],"version-history":[{"count":7,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages\/253\/revisions"}],"predecessor-version":[{"id":416,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages\/253\/revisions\/416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/media\/375"}],"wp:attachment":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/media?parent=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}