{"id":18,"date":"2019-04-01T22:45:53","date_gmt":"2019-04-02T05:45:53","guid":{"rendered":"https:\/\/malekzadeh.net\/wp\/?page_id=18"},"modified":"2026-07-16T17:06:59","modified_gmt":"2026-07-17T00:06:59","slug":"resume","status":"publish","type":"page","link":"https:\/\/malekzadeh.net\/doon\/resume\/","title":{"rendered":"Resume  \u2193"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" style=\"line-height:1.5\">Feridoon &#8220;Doon&#8221; Malekzadeh<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vice President \/ Head of Design with 20+ years leading product and UX organizations at Microsoft, Samsung, AT&amp;T, Smartsheet, and T-Mobile.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"line-height:0.5\"><a href=\"https:\/\/www.linkedin.com\/in\/fmalekzadeh\">LinkedIn<\/a> | <a href=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2026\/07\/Resume-Malekzadeh-2026.pdf\">PDF download<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Experience<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Senior UX Strategist for AI and Agentic Experiences<\/strong> <br>ServiceNow (contract)<em><br><\/em>Remote (USA) <em>&#8211; February 2025 &#8211; Present<\/em><br>Defining AI-native and agentic experiences to transform employee and seller workflows by driving strategy, developing frameworks, creating prototypes, and driving AI maturity across ServiceNow\u2019s Digital Technology organization.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Architected and launched ServiceNow\u2019s&nbsp;<strong>first AI-powered Sales Coach,<\/strong>&nbsp;reducing creation time for key sales deliverables from&nbsp;<strong>3\u20135 hours to ~5 minutes<\/strong>. Became the&nbsp;<strong>fastest-adopted tool in company history,<\/strong>&nbsp;reaching&nbsp;<strong>84%<\/strong> <strong>seller adoption<\/strong>&nbsp;in Q1 2026 and driving&nbsp;<strong>7.8x higher engagement<\/strong>&nbsp;than generic Claude use.<\/li>\n\n\n\n<li class=\"has-small-font-size\">Created&nbsp;<strong>30+ prototypes<\/strong>&nbsp;and future-state concepts exploring AI-native workflows, agentic experiences, and emerging interaction models, accelerating decision-making and investment discussions across the organization.<\/li>\n\n\n\n<li class=\"has-small-font-size\">Authored&nbsp;<strong>12+ executive-facing AI trend and competitive intelligence reports&nbsp;<\/strong>that influenced senior leaders\u2019 understanding of emerging AI opportunities, risks, and investment priorities.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Independent Head of Product Design<\/strong> <br>AI Builder + Innovation Strategist<em><br><\/em>Seattle, WA (USA) <em>&#8211; September 2022 &#8211; January 2025<\/em><br>Advised startups and growth-stage companies, including Amplitude and Serve Robotics, on product strategy, customer experience, and organizational design, helping leadership teams improve product and team e\ufb00ectiveness.<\/p>\n\n\n\n<ul style=\"font-size:16px\" class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Founded and built PathPilot, an AI-native career platform that combines personalization, storytelling, and generative AI to help professionals navigate career transitions and communicate their value more e\ufb00ectively. Produced thousands of tailored resumes, cover letters, and professional narratives.<\/li>\n\n\n\n<li class=\"has-small-font-size\">Created and published a portfolio of 10+ custom GPTs used by 60,000+ professionals for career development, leadership, and education. Hackathon winner for \u201cMost Fun\u201d solution with text analysis and transformation app.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Vice President of Experience Design<\/strong><br>Smartsheet, Bellevue, WA (USA) &#8211; August 2020 &#8211; August 2022<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Led a team of over 50 UX designers, researchers, and strategists to define and build next-generation end-to-end experiences for Smartsheet, resulting in improved user satisfaction and product usability.<\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>Restructured and expanded the team from 30 to over 50 members, enhancing product development processes and increasing project delivery efficiency.<\/li>\n\n\n\n<li>Assessed design workflows, identified improvement areas in tools and sprint integration, leading to optimized Agile processes and increased design review efficiency.<\/li>\n\n\n\n<li>Spearheaded initiatives in Analytics, Information Architecture, Persona-based design, Accessibility, and Design Systems, resulting in enhanced product functionality and user experience.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Associate Vice President of Design<\/strong> <br>AT&amp;T, Seattle, WA (USA) &#8211; June 2019 &#8211; July 2020<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Led a team of 150 UX designers, researchers, usability experts, product analysts, content strategists, copywriters, videographers, and prototypers through AT&amp;T&#8217;s e-commerce digital (web and mobile) transformation efforts, resulting in improved user experience and streamlined design processes.<\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>Set vision and defined charters for the strategic and day-to-day functions of the overall design organization, leading to increased efficiency and clarity in design operations.<\/li>\n\n\n\n<li>Provided mentoring and feedback to design teams, aligning work with overarching design strategy and organizational goals, resulting in enhanced team collaboration and output.<\/li>\n\n\n\n<li>Defined and drove processes and accountabilities for better design representation and authority in Agile teams, resulting in more cohesive and effective design integration.<\/li>\n\n\n\n<li>Established a partnership model of collaboration with design across the product organization, fostering stronger cross-functional relationships and enhancing project outcomes.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-dark-gray-color has-text-color has-small-font-size wp-block-paragraph\"><strong>Head of Design<\/strong><br>Helm (formerly Privacy Labs), Bellevue, WA (USA) &#8211; April 2017 &#8211; June 2019<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Delivered a new data security product from prototype to market in 18 months, enhancing user data protection and expanding market reach.<\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li class=\"has-small-font-size\">Led branding, industrial design, and packaging design with third parties, ensuring cohesive visual language and brand voice, which strengthened brand identity. Developed all marketing assets.<\/li>\n\n\n\n<li class=\"has-small-font-size\">Provided strategic design direction, refined feature roadmap, and defined, designed and delivered all elements of iOS and Android mobile applications (wireframes, prototypes, copy, visual design).<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Co-Founder and Chief Creative Officer<br><\/strong>OrbSense Technologies\/Cluck, Seattle, WA (USA) &#8211; April 2016 &#8211; April 2017<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Designed and developed a new connected device, Cluck, for the kitchen and connected home IoT space, leading all key aspects of brand development and product definition, resulting in a cohesive and innovative product offering.<\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li class=\"has-small-font-size\">Led product vision, roadmap, positioning, and definition, conducted market research, identified target demographics, prepared for crowd-funding, managed social media marketing, and wrote and filed patent applications, resulting in a well-defined product strategy and increased market readiness<\/li>\n\n\n\n<li class=\"has-small-font-size\">Developed branding and logos for the company and product, designed UX and UI for a smartphone application, conducted field testing and user research, and created content for the website and social media platforms, enhancing brand identity and user engagement<\/li>\n\n\n\n<li class=\"has-small-font-size\">Managed the development of the crowd-funding presence, resulting in increased visibility and potential funding opportunities. More details can be found at: <a href=\"http:\/\/www.malekzadeh.net\/cluck\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.malekzadeh.net\/cluck<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Senior Director of UX &amp; Design<\/strong><br>Samsung USA, Seattle, WA (USA) &#8211; April 2014 &#8211; April 2016<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Redesigned the Samsung+ customer loyalty application and drove customer ratings from 2.4 to 4.1+ for the first time since launch.<\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li class=\"has-small-font-size\">Significantly increasing the active and engaged user base by 12 million monthly active users while maintaining an 80% retention rate<\/li>\n\n\n\n<li class=\"has-small-font-size\">Implemented an omni-channel Design Thinking approach to enhance customer support experiences, resulting in improved customer satisfaction and streamlined support processes<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Principal Design Manager<br><\/strong>Microsoft, Seattle, WA (USA) &#8211; February 2012 &#8211; April 2014<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Lead multi-disciplinary UX teams at Bing to conceptualize, specify and develop ground-breaking user-centric product and service designs<\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li class=\"has-small-font-size\">Led Social Incubation program, encompassing a group of designers charged with researching, creating and delivering innovative solutions for integration of social data (from Facebook and Twitter) into Bing.<\/li>\n\n\n\n<li class=\"has-small-font-size\">Articulated and presented the vision, design objectives, strategy and creative executions to senior leaders and executive management across the organization; developed value proposition and defined core use cases.<\/li>\n\n\n\n<li class=\"has-small-font-size\">Led a small group of designers to redefine cross-product and cross-team monetization experiences for Bing Ads with a focus on Small Businesses (SMBs). <\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Design Director \u2013 UX Design &amp; Usability<\/strong><br>T-Mobile USA, Seattle, WA (USA) &#8211; August 2008 &#8211; January 2012<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Defined and drove the creative design and delivery processes across product teams (User Research, Product Development, Tech, and Industrial Design). <\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>Managed intake, project and resource prioritization, capacity planning and forecasting. Managed\/mentored team of 25 UX designers\/researchers (15 FTEs and a contractor team of 10+). <\/li>\n\n\n\n<li>Provided creative leadership and best practices for key initiatives while advocating design value internally.<\/li>\n\n\n\n<li>Spearheaded design effort and team in delivering the first franchise device on the Android platform, the MyTouch 3G. <\/li>\n\n\n\n<li>Redefined the product development process between the design, development and program management teams to successfully deliver T-Mobile\u2019s first franchise device on the Android platform.<\/li>\n\n\n\n<li>Provided creative leadership and best practices for key initiatives while advocating design value internally.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Earlier Experience<\/h4>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li><strong>frog design inc.<\/strong>, Creative Director, Seattle, WA (USA) <\/li>\n\n\n\n<li><strong>Vodafone Holding GmbH<\/strong>, Senior UX Manager, D\u00fcsseldorf (Germany)<\/li>\n\n\n\n<li><strong>Sapient Corp.<\/strong>, UX Manager\/IA, Munich (Germany)<\/li>\n\n\n\n<li><strong>Kabel New Media<\/strong>, Digital Art Director, Munich (Germany)<\/li>\n\n\n\n<li><strong>red ant media<\/strong>, Senior Designer\/Information Architect, Munich (Germany)<\/li>\n\n\n\n<li><strong>conception (now Reaze)<\/strong>, Web Designer, Siegen (Germany)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Skills Summary<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Product Design<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>Interaction Design<\/li>\n\n\n\n<li>Conversation Design<\/li>\n\n\n\n<li>Prompt Engineering<\/li>\n\n\n\n<li>Information Architecture<\/li>\n\n\n\n<li>Rapid Prototyping<\/li>\n\n\n\n<li>Usability Testing<\/li>\n\n\n\n<li>User Research<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Artificial Intelligence (AI)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prompt Engineering<\/li>\n\n\n\n<li>ChatGPT \/ OpenAI<\/li>\n\n\n\n<li>Anthropic \/ Claude<\/li>\n\n\n\n<li>MidJourney<\/li>\n\n\n\n<li>Perplexity<\/li>\n\n\n\n<li>Pi<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Software<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>Adobe Creative Suite (XD, Fireworks, Photoshop, Illustrator, InDesign, Premiere)<\/li>\n\n\n\n<li>Figma \/ Sketch<\/li>\n\n\n\n<li>Balsamiq, Gliffy, Visio, Pencil<\/li>\n\n\n\n<li>ChatGPT<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Leadership<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>Leadership, Mentoring &amp; Coaching<\/li>\n\n\n\n<li>Spearheading Design Strategy<\/li>\n\n\n\n<li>Team Collaboration &amp; Facilitation<\/li>\n\n\n\n<li>Project Planning &amp; Estimation<\/li>\n\n\n\n<li>Organization &amp; Prioritization<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Education <\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>SAE Technology College, Cologne (Germany)<\/strong><br><em>Multimedia Design\/Production<\/em><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>University of California in Irvine (USA)<\/strong><br><em>Bachelor of Arts in Humanities<\/em><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6761699d43ca9f43f4ed85b0b6f791de wp-block-paragraph\">Career Interests: AI-related roles and roles calling for digital transformation in their industry (e.g. consumer electronics, edtech, fintech, pharmatech, healthcare, etc). I also love working on products with a software\/hardware interface.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Feridoon &#8220;Doon&#8221; Malekzadeh Vice President \/ Head of Design with 20+ years leading product and UX organizations at Microsoft, Samsung, AT&amp;T, Smartsheet, and T-Mobile. LinkedIn | PDF download Experience Senior UX Strategist for AI and Agentic Experiences ServiceNow (contract)Remote (USA) &#8211; February 2025 &#8211; PresentDefining AI-native and agentic experiences to transform employee and seller workflows &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/malekzadeh.net\/doon\/resume\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Resume  \u2193&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":246,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"_links":{"self":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":79,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages\/18\/revisions"}],"predecessor-version":[{"id":1683,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages\/18\/revisions\/1683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/media\/246"}],"wp:attachment":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/media?parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}