{"id":17,"date":"2019-04-02T05:45:53","date_gmt":"2019-04-02T05:45:53","guid":{"rendered":"https:\/\/malekzadeh.net\/wp\/?page_id=17"},"modified":"2023-01-09T09:41:13","modified_gmt":"2023-01-09T17:41:13","slug":"t-mobile","status":"publish","type":"page","link":"https:\/\/malekzadeh.net\/doon\/t-mobile\/","title":{"rendered":"T-Mobile \u2193"},"content":{"rendered":"\n<p><strong>Company<\/strong>: <a href=\"http:\/\/www.t-mobile.com\">T-Mobile<\/a><br><strong>Role<\/strong>: Design manager, information architect, art direction<br><strong>Dates<\/strong>: February 2008 \u2013 January 2012<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"MyTouch Slide Commercial\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/t_JCd-tISQY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">T-Mobile MyTouch 3G Promo Video<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Situation<\/strong> <\/h3>\n\n\n\n<p>T-Mobile was looking to create a unique and exclusive franchise device for its product portfolio. By leveraging its investment in Android and the relationship with HTC, the design team supported the product development team to deliver a fully skinned UI and heavily customized device experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Task<\/h3>\n\n\n\n<p>By leveraging its investment in Android and the relationship with HTC, the design team supported the product development team to deliver a fully skinned UI and heavily customized device experience.<\/p>\n\n\n\n<p>Unfamiliar with Lean or Agile processes, I needed to define a collaborative, product design process (a type of precursor to the Design Sprint) to work cross-functionally with Product owners, Engineers and executive stakeholders. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Action<\/h3>\n\n\n\n<p>As design manager, I led a team of 5-7 designers through concept development, testing, prototyping, specification, asset production and final delivery.<\/p>\n\n\n\n<p>I redefined the way the business engaged the design team and drove us towards a new and highly collaborative approach. The Design Point of View (POV) process and document I defined has become the de facto way of engaging design for product development at T-Mobile. By applying the 80-20 rule, the design team could focus on the key use cases responsible for the bulk of the experience.<\/p>\n\n\n<div class=\"wp-block-image wp-duotone-754600-fff-1\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-08-at-11.18.42-PM-1024x614.png\" alt=\"\" class=\"wp-image-701\" width=\"726\" height=\"435\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-08-at-11.18.42-PM-1024x614.png 1024w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-08-at-11.18.42-PM-300x180.png 300w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-08-at-11.18.42-PM-768x461.png 768w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2023\/01\/Screen-Shot-2023-01-08-at-11.18.42-PM.png 1250w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><figcaption class=\"wp-element-caption\">Example timeline for a POV Sprint<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Unlike the Design Sprint, the POV process spread out the tasks of vision-setting, use case definition, concept sketching, prototyping and testing over a 4 &#8211; 6 week period. This was a much lighter lift for the organization and much less disruptive. At the end of the process, there is a slide deck covering all core use cases, a validated conceptual direction, and any key decisions that were made along the way.  This becomes the &#8220;source of truth&#8221; for the team and a great design brief for moving the design forward.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Results<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"300\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/mytouch3g_2.png\" alt=\"\" class=\"wp-image-330\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/mytouch3g_2.png 812w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/mytouch3g_2-300x111.png 300w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/mytouch3g_2-768x284.png 768w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/figure>\n\n\n\n<p>Quicker decision-making, more buy-in, less design churn and a more efficient use of design resources overall. <\/p>\n\n\n\n<p>Delivered the first in a series of uniquely differentiated franchise devices while implementing a new, agile, design engagement model and process (POV).<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Company: T-MobileRole: Design manager, information architect, art directionDates: February 2008 \u2013 January 2012 Situation T-Mobile was looking to create a unique and exclusive franchise device for its product portfolio. By leveraging its investment in Android and the relationship with HTC, the design team supported the product development team to deliver a fully skinned UI and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/malekzadeh.net\/doon\/t-mobile\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;T-Mobile \u2193&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":703,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"_links":{"self":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":12,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages\/17\/revisions"}],"predecessor-version":[{"id":707,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages\/17\/revisions\/707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/media\/703"}],"wp:attachment":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/media?parent=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}