{"id":14,"date":"2019-04-02T05:45:53","date_gmt":"2019-04-02T05:45:53","guid":{"rendered":"https:\/\/malekzadeh.net\/wp\/?page_id=14"},"modified":"2019-04-18T08:21:38","modified_gmt":"2019-04-18T08:21:38","slug":"cluck","status":"publish","type":"page","link":"https:\/\/malekzadeh.net\/doon\/cluck\/","title":{"rendered":"cluck &#8211; the smart kitchen timer  \u2193"},"content":{"rendered":"\n<p><strong>Company<\/strong>: <a href=\"https:\/\/www.linkedin.com\/company\/orbsense-technologies-llc\/about\/\">OrbSense Technologies LLC<\/a><br><strong>Role<\/strong>: Co-Founder and Chief Creative Officer<br><strong>Dates<\/strong>: July 2015 &#8211; January 2017<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"cluck - the smart kitchen timer\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Es70PTa3D6E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>IndieGoGo Pitch Video<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Situation<\/h3>\n\n\n\n<p class=\"has-small-font-size\">While working at Samsung on a project for the connected home, one of my colleagues told me about an idea he had for a wireless temperature sensor for use with a pot or pan. We riffed on this over some time and then decided to begin working on it as a side project. Several months and just as many prototypes later, we decided to make a go of things with a more refined idea and jumped into startup life.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Together with my co-founder, I developed a product for the connected kitchen called &#8220;cluck.&#8221; cluck is a patent-pending food-safe temperature sensor that works together with a smartphone to make it easier to monitor and prepare food more conveniently, consistently and safely. <\/p>\n\n\n\n<p class=\"has-small-font-size\">With OrbSense, our company, I had the opportunity to do more than just design a product experience; I was able to craft a holistic, end-to-end experience for a new category of product. Beyond developing the brand, the product positioning and the UX\/UI for the product, I also developed a framework for IoT product innovation focused around providing &#8220;micro-moments&#8221; of utility (ask me about it). <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Task<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Design and develop a <g class=\"gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins doubleReplace replaceWithoutSep\" id=\"7\" data-gr-id=\"7\"><g class=\"gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace\" id=\"7\" data-gr-id=\"7\">new<\/g><\/g> connected device for the kitchen and connected home in the Internet of Things (IoT) space.<\/li><li>Lead all key aspects of the brand development and product definition  <\/li><li>Develop product innovation framework for future product development<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Action<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Led product vision, road map, positioning and definition, market research,    identification of target demographic, social media marketing, website SEO<\/li><li>Developed branding and logos for <g class=\"gr_ gr_12 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins doubleReplace replaceWithoutSep\" id=\"12\" data-gr-id=\"12\">company<\/g>, product logo development<\/li><li>Designed and created all assets for UX and UI design for smartphone application<\/li><li>Prototype development for iOS and Alexa voice scenarios<\/li><li>Defined and ran field testing and user research<\/li><li>Content development for website and all social media platforms<\/li><li>Defined strategy and created all content for <g class=\"gr_ gr_13 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins doubleReplace replaceWithoutSep\" id=\"13\" data-gr-id=\"13\">crowd-funding<\/g> campaign<\/li><li>Patent application writing and filing.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Result<\/h3>\n\n\n\nView the full campaign page: <a href=\"http:\/\/www.malekzadeh.net\/cluck\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.malekzadeh.net\/cluck<\/a>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"330\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/cluck_app_screens-1.png\" alt=\"\" class=\"wp-image-170\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/cluck_app_screens-1.png 760w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/cluck_app_screens-1-300x130.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><figcaption>The main screens of the iOS cluck app<br><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"400\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/iphone-6-mockup-in-hand2-1.jpg\" alt=\"\" class=\"wp-image-171\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/iphone-6-mockup-in-hand2-1.jpg 760w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/iphone-6-mockup-in-hand2-1-300x158.jpg 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><figcaption>Selecting what you want to cook from the app&#8230;<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"396\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/cluck_pot-drop-go__ani-3.gif\" alt=\"\" class=\"wp-image-173\"\/><figcaption>Simple &#8220;How to&#8221; animation for social media.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-gallery columns-3 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"255\" height=\"300\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/SoupChef_Campbells.jpg\" alt=\"\" data-id=\"176\" data-link=\"https:\/\/malekzadeh.net\/doon\/cluck\/soupchef_campbells\/\" class=\"wp-image-176\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"255\" height=\"300\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/PastaPal_Barilla.jpg\" alt=\"\" data-id=\"177\" data-link=\"https:\/\/malekzadeh.net\/doon\/cluck\/pastapal_barilla\/\" class=\"wp-image-177\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"255\" height=\"300\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/RachelRay_SmartTimer.jpg\" alt=\"\" data-id=\"178\" data-link=\"https:\/\/malekzadeh.net\/doon\/cluck\/rachelray_smarttimer\/\" class=\"wp-image-178\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"255\" height=\"300\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/William-Sonoma_BlueTimer.jpg\" alt=\"\" data-id=\"179\" data-link=\"https:\/\/malekzadeh.net\/doon\/cluck\/william-sonoma_bluetimer\/\" class=\"wp-image-179\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"255\" height=\"300\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/PastaPal_Chefn.jpg\" alt=\"\" data-id=\"180\" data-link=\"https:\/\/malekzadeh.net\/doon\/cluck\/pastapal_chefn\/\" class=\"wp-image-180\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"255\" height=\"300\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/SoupMinder_Target.jpg\" alt=\"\" data-id=\"182\" data-link=\"https:\/\/malekzadeh.net\/doon\/cluck\/soupminder_target\/\" class=\"wp-image-182\"\/><\/figure><\/li><\/ul>\n\n\n\n<p style=\"font-size:17.5px;text-align:center\">Product Packaging I did as part of our licensing strategy<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"cluck - Amazon Alexa integration\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/P35oDw-S8j0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Early Voice UX Prototype for Amazon Alexa<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/cluck_t-shirt-1.png\" alt=\"\" class=\"wp-image-174\" width=\"620\" height=\"310\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/cluck_t-shirt-1.png 620w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/04\/cluck_t-shirt-1-300x150.png 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><figcaption>The cluck campaign t-shirts.<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company: OrbSense Technologies LLCRole: Co-Founder and Chief Creative OfficerDates: July 2015 &#8211; January 2017 Situation While working at Samsung on a project for the connected home, one of my colleagues told me about an idea he had for a wireless temperature sensor for use with a pot or pan. We riffed on this over some &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/malekzadeh.net\/doon\/cluck\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;cluck &#8211; the smart kitchen timer  \u2193&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":154,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"_links":{"self":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":18,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages\/14\/revisions"}],"predecessor-version":[{"id":336,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages\/14\/revisions\/336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/media\/154"}],"wp:attachment":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/media?parent=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}