{"id":13,"date":"2019-04-02T05:45:53","date_gmt":"2019-04-02T05:45:53","guid":{"rendered":"https:\/\/malekzadeh.net\/wp\/?page_id=13"},"modified":"2026-01-11T17:27:12","modified_gmt":"2026-01-12T01:27:12","slug":"helm","status":"publish","type":"page","link":"https:\/\/malekzadeh.net\/doon\/helm\/","title":{"rendered":"Helm Personal Server  \u2193"},"content":{"rendered":"\n<p><strong>Company<\/strong>: <a href=\"http:\/\/thehelm.com\">Helm<\/a> (formerly Privacy Labs)<br><strong>Role:<\/strong> Head of Design<br><strong>Dates<\/strong>: April 2017 &#8211; June 2019<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why protecting your data begins with your email.\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/2vxbdY9BX9E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.youtube.com\/channel\/UCBIlub7Rc5QL-49_4Nuj1dA\">YouTube<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Situation<\/h3>\n\n\n\n<p class=\"has-small-font-size\">The core mission of Helm is to help people be free, private and secure online by making it easy to take back control of their data by taking it out of the cloud. Free services like Yahoo Mail, Google Docs and other cloud-based online services profit by scanning, reading, and analyzing user data stored in their &#8220;cloud&#8221; (i.e. computers <em>they<\/em> own). Helm puts a stop to that by letting consumers take physical ownership of their data and making it ubiquitously accessible through secured services running on a micro-server they own and operate from their own home.<\/p>\n\n\n\n<p class=\"has-small-font-size\">I joined Privacy Labs as the Head of Design in 2017. The co-founders had just raised $4M in seed money to take their idea of ownable data, their Raspberry Pi proof-of-concept prototype, and turn them into business and a product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Task<\/h3>\n\n\n\n<p>Lead product design strategy, refine feature roadmap, define, design and deliver all elements of iOS and Android mobile applications (e.g. wireframes, user flows, prototypes, visual design, copy, etc.) including supporting materials:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Develop new brand identity (e.g. name, visual identity, tone <g class=\"gr_ gr_9 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-ins replaceWithoutSep\" id=\"9\" data-gr-id=\"9\">and<\/g> voice)<\/li>\n\n\n\n<li>Develop industrial design of the Helm product<\/li>\n\n\n\n<li>Develop branded packaging <\/li>\n\n\n\n<li>Develop all print collateral<\/li>\n\n\n\n<li>Develop a marketing website and storefront<\/li>\n\n\n\n<li>Develop all needed video material <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Action<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Managed and provided the creative oversight of various 3rd party vendors to develop our brand identity, industrial design, product packaging and the development of our web presence<\/li>\n\n\n\n<li>Created new and edited existing video footage to support product launch<\/li>\n\n\n\n<li>Managed and provided the creative oversight for our marketing website<\/li>\n\n\n\n<li>Designed and drafted email campaigns<\/li>\n\n\n\n<li>Defined and designed all print collateral (e.g. quick start guide, reviewer booklet, marketing material, etc.)<\/li>\n\n\n\n<li>Defined and launched Beta Tester program<\/li>\n\n\n\n<li>T-Shirts!<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Result<\/h3>\n\n\n\n<p>In 18 months, I managed, designed and delivered everything that was needed for our product launch.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Managed the development of our brand identity (e.g. name, visual identity, tone and voice), industrial design, branded packaging<\/li>\n\n\n\n<li>Designed iOS and Android mobile applicationsCreated new and edited existing video footage to support product launch<\/li>\n\n\n\n<li>Managed and provided the creative oversight for our marketing website<\/li>\n\n\n\n<li>Defined and designed all print collateral (e.g. quick start guide, reviewer booklet, marketing material, etc.)<\/li>\n\n\n\n<li>Defined and launched Beta Tester program<\/li>\n\n\n\n<li>Designed and drafted email campaigns<\/li>\n\n\n\n<li>T-Shirts<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/uploads-ssl.webflow.com\/5e47a2626fdb675481ba5d38\/5e59cd608d54b0250369de13_helm-p-800.jpeg\" alt=\"\" width=\"1440\" height=\"NaN\"><figcaption>Image Source: <a href=\"https:\/\/www.newdealdesign.com\/\">New Deal Design<\/a><\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2018\/12\/helmserver-review-JT3A4660-1440x959.jpg\" alt=\"\"\/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.arstechnica.net\/wp-content\/uploads\/2018\/12\/helmserver-review-JT3A4665-1440x960.jpg\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Image Source Above: <a href=\"https:\/\/arstechnica.com\/gadgets\/2018\/12\/review-helm-personal-server-gets-email-self-hosting-almost-exactly-right\/\">ArsTechnica<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2026\/01\/Seamless-Networking-V2.webmhd.webm\"><\/video><figcaption class=\"wp-element-caption\">&#8220;<a href=\"https:\/\/thehelm.com\/pages\/technology\">How Helm Works<\/a>&#8221; video explainer I wrote and directed.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/helios-i.mashable.com\/imagery\/reviews\/00wkd7SlwOepk0oMJnLktFY\/images-1.fill.size_1400x807.v1611699858.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Source Images Above: <a href=\"https:\/\/mashable.com\/review\/helm-server-review\/\">Mashable<\/a> | Source Images Below: <a href=\"https:\/\/support.thehelm.com\/hc\/en-us\/articles\/360019001233-Getting-Started-Guide-\">Helm<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"394\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/BTPairing-576x1024.png\" alt=\"\" class=\"wp-image-394\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/BTPairing-576x1024.png 576w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/BTPairing-169x300.png 169w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/BTPairing.png 750w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"391\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/ActivationCode2-576x1024.png\" alt=\"\" class=\"wp-image-391\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/ActivationCode2-576x1024.png 576w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/ActivationCode2-169x300.png 169w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/ActivationCode2.png 750w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"392\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/AddUser1-576x1024.png\" alt=\"\" class=\"wp-image-392\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/AddUser1-576x1024.png 576w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/AddUser1-169x300.png 169w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/AddUser1.png 750w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"393\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/AddUser4-576x1024.png\" alt=\"\" class=\"wp-image-393\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/AddUser4-576x1024.png 576w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/AddUser4-169x300.png 169w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/AddUser4.png 750w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"397\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_5533-576x1024.png\" alt=\"\" class=\"wp-image-397\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_5533-576x1024.png 576w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_5533-169x300.png 169w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_5533.png 750w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" data-id=\"396\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_3992-576x1024.png\" alt=\"\" class=\"wp-image-396\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_3992-576x1024.png 576w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_3992-169x300.png 169w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_3992.png 750w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n<\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_1112-1024x768.jpg\" alt=\"\" class=\"wp-image-402\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_1112-1024x768.jpg 1024w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_1112-300x225.jpg 300w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_1112-768x576.jpg 768w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_1112-1568x1176.jpg 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">30 Page Reviewer&#8217;s Guide I designed, laid out and wrote copy for.<\/figcaption><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"405\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/Photo-Nov-09-10-38-48-AM-e1573325110136-1024x1024.jpg\" alt=\"\" class=\"wp-image-405\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/Photo-Nov-09-10-38-48-AM-e1573325110136-1024x1024.jpg 1024w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/Photo-Nov-09-10-38-48-AM-e1573325110136-150x150.jpg 150w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/Photo-Nov-09-10-38-48-AM-e1573325110136-300x300.jpg 300w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/Photo-Nov-09-10-38-48-AM-e1573325110136-768x768.jpg 768w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/Photo-Nov-09-10-38-48-AM-e1573325110136-640x640.jpg 640w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/Photo-Nov-09-10-38-48-AM-e1573325110136-1568x1568.jpg 1568w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/Photo-Nov-09-10-38-48-AM-e1573325110136-50x50.jpg 50w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"408\" src=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_1115-1024x1024.jpg\" alt=\"\" class=\"wp-image-408\" srcset=\"https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_1115-1024x1024.jpg 1024w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_1115-150x150.jpg 150w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_1115-300x300.jpg 300w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_1115-768x768.jpg 768w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_1115-640x640.jpg 640w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_1115-1568x1568.jpg 1568w, https:\/\/malekzadeh.net\/doon\/wp-content\/uploads\/2019\/11\/IMG_1115-50x50.jpg 50w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Helm - From box to inbox in five minutes.\" src=\"https:\/\/player.vimeo.com\/video\/303663714?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Directed, shot and edited unboxing and explainer videos. Source: <a href=\"https:\/\/vimeo.com\/thehelm\/\">Vimeo<\/a><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Skills<\/h4>\n\n\n\n<p>Research, wireframe, prototype, interaction, <g class=\"gr_ gr_3 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-ins replaceWithoutSep gr-progress\" id=\"3\" data-gr-id=\"3\">and<\/g> visual design.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company: Helm (formerly Privacy Labs)Role: Head of DesignDates: April 2017 &#8211; June 2019 Situation The core mission of Helm is to help people be free, private and secure online by making it easy to take back control of their data by taking it out of the cloud. Free services like Yahoo Mail, Google Docs and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/malekzadeh.net\/doon\/helm\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Helm Personal Server  \u2193&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":104,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"_links":{"self":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages\/13","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":35,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages\/13\/revisions"}],"predecessor-version":[{"id":1479,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages\/13\/revisions\/1479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/media\/104"}],"wp:attachment":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/media?parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}