{"id":12,"date":"2019-04-02T05:45:53","date_gmt":"2019-04-02T05:45:53","guid":{"rendered":"https:\/\/malekzadeh.net\/wp\/?page_id=12"},"modified":"2026-07-11T17:25:28","modified_gmt":"2026-07-12T00:25:28","slug":"work","status":"publish","type":"page","link":"https:\/\/malekzadeh.net\/doon\/work\/","title":{"rendered":"Work  \u2193"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong><strong>Work That Moved Things Forward<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When I look back at the projects I\u2019m most proud of, I don\u2019t think about the screens, workshops, frameworks, or presentations. I think about what changed because of the work. A team that started moving faster. A product that found its footing. A company that gained clarity during a period of growth or uncertainty. The common thread isn\u2019t a particular industry, company, or technology\u2014it\u2019s helping people and organizations move from where they are&#8230; to where they want to be. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The projects below highlight some of those moments and the role I was fortunate enough to play in them.<\/p>\n\n\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#ffffef\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<h4 class=\"wp-block-heading\">Transformation Stories<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong><a href=\"https:\/\/malekzadeh.net\/doon\/smartsheet\/\" data-type=\"page\" data-id=\"612\">Smartsheet<\/a><\/strong>:<strong> <\/strong>Scaling organizational capability<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong><a href=\"https:\/\/malekzadeh.net\/doon\/helm\/\">Helm<\/a><\/strong>: Simplifying personal cybersecurity<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong><a href=\"https:\/\/malekzadeh.net\/doon\/samsung\/\">Samsung<\/a><\/strong>: Transforming customer engagement<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong><a href=\"https:\/\/malekzadeh.net\/doon\/microsoft\/\">Microsoft<\/a><\/strong>: Shaping the future of search<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong><a href=\"https:\/\/malekzadeh.net\/doon\/t-mobile\/\">T-Mobile<\/a><\/strong>: Transforming digital customer experiences<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Builder Stories<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong><a href=\"https:\/\/malekzadeh.net\/doon\/pathpilot\/\" data-type=\"page\" data-id=\"1438\">PathPilot<\/a><\/strong>:<strong> <\/strong>Reimagining personalized career development<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong><a href=\"https:\/\/malekzadeh.net\/doon\/magical-gpts\/\" data-type=\"page\" data-id=\"1187\">My custom GPTs<\/a><\/strong>: Exploring human-AI collaboration<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><a href=\"https:\/\/malekzadeh.net\/doon\/cluck\/\"><strong>Cluck<\/strong><\/a>: Meeting needs through multi-modal technology experiences<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve always believed that the best case studies aren\u2019t about deliverables, titles, or the work itself. They\u2019re about what changed as a result.&nbsp;In an in-person presentation, I&#8217;ll go into more detail on the stories above.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Work That Moved Things Forward When I look back at the projects I\u2019m most proud of, I don\u2019t think about the screens, workshops, frameworks, or presentations. I think about what changed because of the work. A team that started moving faster. A product that found its footing. A company that gained clarity during a period &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/malekzadeh.net\/doon\/work\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Work  \u2193&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1530,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"_links":{"self":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":19,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":1581,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/pages\/12\/revisions\/1581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/media\/1530"}],"wp:attachment":[{"href":"https:\/\/malekzadeh.net\/doon\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}